Had it been for social media, particularly twitter, the Bharatiya Janata Party would have been declared a winner already for surpassing its closest arch rival Congress party by over 5 million followers.
Prime Minister Narendra Modi is the most-followed Indian on Twitter with 47.2 million followers while Congress president Rahul Gandhi has 9.4 million followers.
Having crossed the milestone of 11 million followers on Twitter, the BJP has become the first national party in India with the largest number of followers.
Congress stands in second place with 5.14 million followers. For political parties, Twitter and Facebook have turned into a platform for high-powered digital campaigns to tap into the voters mainly millennials, also known as Generation Y. In the ongoing Lok Sabha elections, over 900 million people registered to vote out of which 84 million are first-time voters followed by 15 million belonging to the 18-19 year age group, Times Now reported.
However, social media is often used to spread misinformation or discrediting candidates in the elections.
Both, the BJP and the Congress are spending a considerable amount of money on social media to ensure that their message reaches their followers.
After studying online political discussions related to several countries on social media platforms such as Twitter and Facebook the Oxford Internet Institute (OII) claimed that in all the elections, social media opinion related to political crises and national security-related discussions were manipulated.
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From trending hashtags to creating interactive graphics, parties are relying on Twitter to keep their followers updated with the latest news and party-related developments, Times Now reported on Saturday.