During the election campaign, it is not just the Lok Sabha polls, Prime Minister Narendra Modi swept the social media too during the election with his tweets and Facebook posts garnering nearly two trillion impressions over 74 days.
PM’s tweets got 1.99 trillion impressions between March 10 and May 23 while his Facebook posts got 7.22 billion impressions during this period. With almost 47.5 million followers on Twitter and 43.4 million followers on Facebook, Modi outran Congress president Rahul Gandhi by a long distance in terms of impressions on both platforms.
The ratings are done through impressions. Impressions means the number of times a post on microblogging site Twitter or social networking site Facebook is seen by a user.
Besides, the ‘Main Bhi Chowkidar’ campaign started by Modi and a related hastag was used a record 3.2 million times in tweets on March 18. This was almost three times the traction for the ‘Chowkidar Chor Hai’ hastag used by the Congress on the same day. The election had increasingly turned into a contest between these two slogans.
In user ‘engagements’ too, Modi was way ahead of Gandhi, with his tweets over 74 days getting 31.8 million engagements compared to 6.52 million for Gandhi and his Facebook posts saw 20.9 million engagements, compared to Gandhi’s 10.3 million.
While onto Instagram also the PM’s 64 posts between January 1 and May 23 got 2.41 million likes on average, Gandhi lagged far behind with just about 100,000 likes for his posts on average.
During the campaign, the hashtag battle had heated up with the BJP putting out hashtags such as ‘Modi Hi Aayega’ on May 8, ‘Aayega Toh Modi Hi’ on April 23 and ‘Modi Hai Toh Mumkin Hai’ on May 1 – these three hashtags were the most popular on Twitter and were used around 579,000 times, 324,000 times and 532,000 times respectively.