Jio means dhan, dhana, dhan unlimited network, paise ki barsaat (raining money), as Jio means also has come to be known as the long awaited blue eye boy of Mukesh Ambani, who made his dream come true.
The Jio strategy has worked wonderfully well, and the huge bet in terms of capital investment in networks and customer acquisition by Mukesh Ambani are beginning to pay off.
As things stand, Jio is winning. Mukesh Ambani is not home yet, but he is half-way there. With 252 million subscribers at the end of September 2018, as per data released by TRAI, there is little doubt that Reliance Jio is winning the telecom war with Bharti and Vodafone-Idea the scale of the monthly leaps in user base tells a story.
There is good reason to believe that JIO has already crossed Bharti Airtel in terms of revenue market share, and from zero to one is phenomenal achievement unheard of in telecom history.
Clearly the JIO strategy has worked wonderfully well, and the huge bet of over Rs 2 Lakh crore in terms of capital investment in networks and customer acquisition by Mukesh Ambani are beginning to pay off. In the second quarter to September 2018, JIO reported a stand alone net profit of Rs 681 crore.
This profit may have been messaged with generous dollops of creative accounting and capital infusions, but it is nothing to sniff at.
How did Jio do it in such short a time, and why is this phenomenal in the history of telecom?
There are any elements that attributes to the Ambani strategy, some of which date back to the Dhirubhai era, which have delivered in spades.
But some telecom expert are saying that as Jio banned all porn sites, its searching network will go down, and data review process will be undermined. Many subscriber may leave Jio network and port over to Airtel or Vodafone-Idea network. It may happen if Reliance does not look after these issues.