Arabic text on an Ikea building in Bahrain is giving Twitter a hearty laugh

Would it look like this in Hindi speaking states?

क्रिएट योर परफेक्ट नाईट'स स्लीप ?

Is that why it's getting viral?

— Srini (@srinistuff) August 20, 2020

Marketing is an extremely important concept in today’s time. It brings a product in limelight. These days, some great concepts of marketing are coming forward and the latest one that we came across is from an Ikea in Bahrain.

Twitter user Sneha recently shared an image of the aforementioned Ikea store. But the special thing about this Ikea is the text that is written in Arabic on the building. According to Sneha, the text in Arabic which is written under the words ‘create your perfect night’s sleep,’ reads, “Same text, but in Arabic.”
Yes, that is correct.

This is so cool

— abhishek (@abhishek_tri) August 20, 2020

Sweet intentional marketing!

— Himanshu Khanna (@SparklinGuy) August 20, 2020

She shared the now-viral image with the caption, “Ikeaaaaa what you doing??? P.S the Arabic copy says, ‘Same text but in Arabic’ (sic).”

I think its their marketing strategy, like you will fall asleep before you get the time to translate the sentence, to show the quality of their products 😅

— a7med A.3li (@albu_ahmed) August 20, 2020

This is just hilarious and a great concept, if it is actually not a goofup.

Twitter loved the post and the comments section was filled with people lauding the person who came up with the idea to do this. One Twitter user wrote, “hahahah! I can imagine. God, I miss advertising so much (sic)!” Another comment read, “So meta (sic)!”

What do you think of this concept?