Sachin Tendulkar has decided to settle his lawsuit against bat-maker Spartan within the court of Australia after the corporate apologised for “breach of contract”.
In 2016, Tendulkar entered into a worldwide exclusive sponsorship agreement with Spartan to market its sports equipment and sportswear.
Tendulkar alleged that Spartan did not suits its obligations under the agreement by failing to pay him royalties and endorsement fees as per the agreement signed by both parties.
“Spartan sincerely apologises to Tendulkar for its failure to honour his sponsorship agreement and is grateful for Tendulkar’s patience in resolving this dispute,” Les Galbraith, the COO of Spartan, stated during a joint handout .
Spartan had continued to use Tendulkar’s name and image even after the termination of the agreement.
“Tendulkar provided his promotional services at various Spartan events in both Mumbai and London…he was unable to pursue other sponsorship opportunities for sports equipment and sportswear while the Spartan agreement was in situ ,” the discharge stated.
Tendulkar, within the law suit against variety of Spartan companies and their directors, Kunal Sharma and Galbraith, alleged “breach of contract, misleading and deceptive conduct” and sought injunctions, damages also as cancellation of trade marks…”
The joint statement also mentions that, “as a part of the settlement, variety of the Spartan companies have submitted to judgment against them and therefore the Spartan group is permanently restrained by court orders from using Tendulkar’s name, image and likeness including to falsely suggest any endorsement by Sachin Tendulkar.”
“The Spartan companies also publicly acknowledged that Tendulkar has had no association with Spartan since Citizenship Day , 2018, when Mr Tendulkar terminated their sponsorship agreement,” the statement read.